🌱 Marketing Is Messy Hey Reader, Back in Dec ’23, I told myself I needed to carve time in the new year to write down the entire Bloomstory marketing process. But after a meeting with Vanessa - Bloomstory’s co-founder - yesterday, I realised that it is an ambitious project because there is no process. Much of what we do is non-linear. It’s clear to me now that the desire for a logical and rational approach to marketing actually stems from an emotional one. It’s this desire to formalise and...