🌱 What’s really going on with AI and Marketing? Created with Midjourney Hey Reader, Happy New Year, and welcome back to the first Bloomstory newsletter of 2024! So much has happened since we took a break, so let’s get back into it. The biggest buzzword and trend over the last few years has been Artificial Intelligence (AI). There have been predictions that AI will change the marketing landscape, replace jobs, and so on. As a result, it has spawned countless entrepreneurs and startups selling...
10 months ago • 2 min read
🌱 The Evolution of Meta Ads: How Research and Creative Content Will Be King in 2024 Hey Reader, In 2018, anyone with a decent product could generate sales with just a few Facebook ads. Since then, Facebook and Instagram ads game began to change. Suddenly, media buyers started testing interests, dissecting the audience's digital footprint and hacking the ads manager in any way possible. Over the next 2 years, it became tougher and tougher to replicate scaling with just one ad. You had to start...
11 months ago • 1 min read
🌱 Meta Is Going To Get More Expensive Hey Reader, Bloomstory has its roots in Instagram. But we know Facebook and Instagram ads get more expensive every 6 months. So when we saw this tweet from media buyer, David Herrmann of Herrmann Digitial, we knew we had to share it with you. We're in for one hell of a ride for 2024. Knowing this, we've recommended to our clients to consider other ad platforms - Pinterest Ads, YouTube Shorts Ads, TikTok Ads - so they can diversify their spending and see...
11 months ago • 1 min read
🌱 Apple’s ‘Fuzzy Feeling’ Christmas Campaign Breaks All The Rules Hey Reader, Pablo Picasso once said: “Learn the rules like a pro, so you can break them like an artist.” Apple, like the true artists they are, has gone and broken all the rules this year for its Christmas campaign. First, let’s watch it together: As you can see, they’ve not shown their product/brand in the first 3 seconds of the video. This video is 3 minutes and 55 seconds, which violates the rule of keeping videos short....
11 months ago • 1 min read
🌱 Black Friday: The Most Annoying Time of The Year Hey Reader, I've got to make a confession to make: I find Black Friday annoying. As a Brit, I don't even know why we have it. It sits between Halloween and Thanksgiving - Two public holidays that aren't even a part of British Culture. Last week, the Sunday Times published a survey by Which? (the consumer organisation) revealing that Black Friday deals aren't as great as advertised. Which? found only 2% of Black Friday deals were the real deal...
11 months ago • 2 min read
🌱 Christmas Campaigns, TikTok is the New TV, and Social Media Trends for 2024 Hey Reader, IT’S CHRISTMASSSSSS! We’re now officially in the holiday season! This is where the world of advertising comes alive with its festive campaigns. We've reviewed all the 2023 Christmas Ads and here are our top 3 favourites (in no particular order). Amazon: Joy Ride Sainsbury’s: Big Fella’s Christmas Dinner Shelter: Good As Gold (this one is a real tear-jerker, so have the tissues ready) Stay tuned on our...
12 months ago • 1 min read